Start Up Your Life

My approach for the "Start Up Your Life" logo and motion animations was iterative and collaborative, ensuring flexibility and alignment with the project's goals. We started with discovery sessions to understand the course objectives and target audience (under 25s). This led to concept development and storyboarding for both the logo animation and key course module visuals. Styleframes established the visual language, followed by animation production and continuous iteration based on client feedback. I integrated sound design where needed, coordinating final delivery for seamless platform integration.

One key challenge was balancing AMS brand consistency with a fresh, youth-friendly identity for "Start Up Your Life." I overcame this through close client collaboration, defining a unique visual language within existing guidelines. Another hurdle was translating complex career concepts into simple, clear motion graphics. My solution involved simplifying visuals to convey core messages using concise animations and iconography. Finally, managing rapid iterations and feedback was crucial; I used structured feedback processes and frequent check-ins for efficient revisions.

The animations significantly enhanced engagement and comprehension for the "Start Up Your Life" course, making complex information accessible. The professional logo and consistent motion graphics created a modern, cohesive brand identity, increasing the course's appeal to young participants. This visually dynamic content elevated the overall production value and contributed to clearer communication of educational content. Ultimately, my work played a vital role in the successful launch and effectiveness of this AMS-backed initiative, empowering under-25s to start or restart their careers.