Red Bull — Altarfalz

Gatefold brochure concept for Red Bull: quiet cover, loud open—product-first panels that explode into sports, esports, and lifestyle once you unfold.

print branding packaging

Client: Academic Project

Published: May 29, 2024

Red Bull Altarfalz cover with can and title
Red Bull Altarfalz cover with can and title
The cover should whisper. The fold should shout.

Red Bull already owns “energy” in every channel. For this Altarfalz concept, the job was structural: use the gatefold itself so the brand’s calm product shot and its chaos of sports worlds play in sequence—not all at once on one flat page.

Cover restraint

White field, official logo, centered can, bold title. No lifestyle wallpaper. If the cover looks busy, the open has nowhere left to go.

The reveal

Inside, the winged can sits between Thailand and Austria flags—origins and headquarters—while action crops stack F1, dirt bikes, esports, planes, and gym work. Circular frames break the grid so the collage feels kinetic instead of tiled.