Alneo Skincare

The project began with in-depth research into the skincare market, target demographics, and sustainable beauty trends. From there, I developed a modern brand identity that reflected Alneo’s core values: natural ingredients, deep hydration, and skin rejuvenation. The visual direction emphasized softness, purity, and minimalism key qualities associated with clean beauty.

The brand identity system included a custom logotype, a fresh, nature-inspired color palette, and a refined typographic hierarchy. I extended the identity across eco-conscious packaging concepts, applying design choices that highlighted both sustainability and shelf appeal.

A primary challenge was balancing the brand’s modern aesthetic with the authenticity of natural skincare. To solve this, I paired organic visual elements such as subtle textures and botanical cues with clean, contemporary layouts.

Another challenge involved designing packaging that felt premium while using sustainable materials. I addressed this by selecting recyclable substrates and proposing minimalist designs that reduced ink use and waste, without compromising visual impact.

The final brand identity positioned Alneo as a credible and stylish player in the clean beauty space. The cohesive visual system communicates hydration, purity, and care building trust with eco-conscious consumers. The packaging designs not only reflect the brand’s sustainability ethos but also stand out in a competitive skincare market.

The project was well-received for its clarity, visual harmony, and relevance to today’s values in skincare and sustainability.