Alneo — Branding

Fictional skincare brand built around Aloe Vera and Rose of Sharon—packaging, stationery, stencils, and a short brand film that sell sustainable luxury without the greenwashing gloss.

print branding packaging

Client: Fictional Client

Published: Jul 18, 2023

Alneo branding showcase
Alneo branding showcase
Sustainable packaging only counts if the shelf presence still feels premium.

Alneo is a fictional moisturizer brand named for Aloe Vera plus neo—new. The brief I set for myself: make “natural and responsible” look intentional on a shelf, not like a wellness cliché pasted onto a generic jar.

System

Logo, packaging overview, product data sheet, front and inside stencils, jar mockups, and stationery. Rose of Sharon sits in the story as a signature ingredient—resilience and renewal—without turning the packaging into an encyclopedia.

Materials & film

Design choices lean on recycled glass and quiet labels so sustainability is structural. The gallery ends with a brand video that carries the same restraint into motion—proof the identity works beyond still renders.